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Bio Summary:

Luca Simone Macca is a highly accomplished professional with a Master’s Degree in Business Management, Marketing, and Strategy from the University of Turin, Italy (Grade: 110L). His expertise is exemplified in his thesis, “Growth Hacking: Theoretical aspects, practical frameworks, and empirical evidence.”

In his dynamic career, Luca completed a impactful internal internship at the University of Turin’s Department of Management and actively contributed to teaching and case studies at the Business Club and Startup Creation Lab.

Currently engaged in cutting-edge research, Luca’s focus includes “Inclusione e valorizzazione dei talenti: l’innovazione tecnologica come leva strategica” and “Nutribev (PITEF)” at the Department of Management. His ongoing participation in the INTERREG VI-A ITALIA-FRANCIA ALCOTRA 2021-2027 program underscores his commitment to advancing collaborative initiatives.

Education:

• Master’s Degree in Business Management, Marketing, and Strategy, University of Turin, Italy (08/2020 – 07/2022)
  • Grade: 110L with academic mention
  • Master’s Thesis: “Growth Hacking: Theoretical aspects, practical frameworks, and empirical evidence”
• Bachelor’s Degree in Economics and Management, University of Parma, Italy (09/2017 – 07/2020)
  • Grade: 97/110
  • Bachelor’s Thesis: “Change management in public administration”

Research Focus:

• Currently engaged in research activities at the Department of Management, University of Turin, with a focus on:
  • “Inclusione e valorizzazione dei talenti: l’innovazione tecnologica come leva strategica”
  • “Nutribev (PITEF)”
  • “SMAQ” (Research ongoing – 11/2022 to 2023)

Professional Journey:

• Internal Internship, Department of Management, University of Turin (04/2022 – 09/2022)
  • Student collaboration for 200 hours, focusing on student support and mentoring activities
• Integrative Didactics, Business Club, Startup Creation Lab, University of Turin (10/2022 – 11/2022)
  • Teaching and case studies activities for 21 hours
• Integrative Didactics, SAA – School of Management, Turin (05/2023 – 06/2023)
  • Teaching and case studies activities for 20 hours

Publications Top Noted:

“Consumer engagement through corporate social responsibility communication on social media: Evidence from Facebook and Instagram Bank Accounts” (Published in JOURNAL OF BUSINESS RESEARCH, 2023)

“GROWTH HACKING IMPLEMENTATION. AN OVERVIEW OF BENEFITS AND CHALLENGES” (Published in EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, 2023)

“Corporate social responsibility and the effects on consumer engagement in banks’ social media communication strategy” (Published in EUROMED ACADEMY OF BUSINESS CONFERENCE BOOK OF PROCEEDINGS, 2021)

Research Timeline:

• Ongoing Research: “Unlocking E-commerce Potential: Micro and Small Enterprises Strike Back in the Food and Beverage Industry” (Submission pre-review stage – 11/2023)
• Cross-border territorial cooperation program – INTERREG VI-A ITALIA-FRANCIA ALCOTRA 2021-2027 (11/2022 to 2023 – In progress)