Dr. Arturo Z. Vasquez-Parraga is a distinguished academic with expertise in marketing, international business, and ethics. He has held various teaching positions at prestigious institutions such as the University of Texas Rio Grande Valley (UTRGV) and Florida International University. With a background in economics and multiple Ph.D. degrees, Dr. Vasquez-Parraga has made significant contributions to academia through teaching, research, and professional service. His extensive research portfolio encompasses areas like strategic marketing, customer loyalty, and cross-cultural consumer behavior. Throughout his career, he has received numerous honors and awards for his teaching and research excellence.
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Dr. Vasquez-Parraga’s scholarly impact is notable, with a substantial number of publications in reputable academic journals across various disciplines such as marketing, business, and economics. He has consistently contributed to the advancement of knowledge in his field through high-quality research outputs, including journal articles, book chapters, and conference papers. His work has been cited extensively, demonstrating his influence and relevance in academia.
Citations: 755
Documents: 42
h-index: 11
This indicates that Vásquez-Parraga has published 42 documents that have been cited a total of 755 times, resulting in an h-index of 11. The h-index is a measure of both the productivity and impact of a researcher’s work.
Education
Dr. Vasquez-Parraga holds a Bachelor of Arts degree from the Catholic University of Peru and multiple Ph.D. degrees from the University of Texas at Austin and Texas Tech University. His educational background in economics and marketing has provided him with a strong foundation for his teaching and research endeavors.
Research Focus
Dr. Vasquez-Parraga’s research interests span a wide range of topics within marketing, international business, and ethics. His work delves into areas such as strategic marketing, customer loyalty, marketing ethics, and cross-cultural consumer behavior. He employs a multidisciplinary approach to investigate complex issues and generate insights that contribute to theory development and practical applications in the business world.
Professional Journey
Throughout his career, Dr. Vasquez-Parraga has held teaching positions at various universities, including UTRGV, Florida International University, and AGSIM-Thunderbird. He has taught a diverse range of courses at the undergraduate, MBA, and Ph.D. levels, focusing on marketing, business ethics, and international business. In addition to his academic roles, he has served as a consultant for numerous companies, providing expertise in areas such as ethics auditing and scientific research.
Honors & Awards
Dr. Vasquez-Parraga’s dedication to teaching and research has been recognized through numerous honors and awards. He has received teaching excellence awards, including the UTPA Faculty Excellence Award and the Teaching Excellence Award from Universidad de Concepcion, Chile. He has also been honored for his research contributions, receiving awards such as the Outstanding Service in Reviewing from the Journal Psychology & Marketing and the Highly Commended Award from Emerald Literati Network.
Publications Noted & Contributions
Dr. Vasquez-Parraga has made significant contributions to the academic literature through his extensive publication record. His research outputs include articles in leading journals such as the Journal of Marketing Research, Journal of Business Research, and Psychology and Marketing. He has also authored book chapters and presented his work at numerous conferences, contributing to the advancement of knowledge in his field.
“Explaining loyalty in higher education: a model and comparative analysis from the policy of gratuity, a case applied to Chile”
- Authors: MK Galindo-Illanes, JA Gallegos-Mardones, AZ Vasquez-Parraga
- Published in Sustainability in 2021
- Provides a model and comparative analysis of loyalty in higher education, focusing on Chilean policy regarding gratuity.
“Five-stage acculturation process of Hispanic consumers: theory, method, and findings”
- Authors: AZ Vasquez-Parraga, H Valencia
- Published in The International Trade Journal in 2017
- Presents a theoretical framework, methodology, and empirical findings related to the acculturation process of Hispanic consumers.
“How to measure service quality in internet banking”
- Authors: E Torres-Moraga, AZ Vasquez-Parraga, C Barra
- Published in the International Journal of Services and Standards in 2010
- Offers insights into measuring service quality in internet banking, addressing methodological considerations.
“Customer store loyalty: Process, explanation chain, and moderating factors”
- Authors: AZ Vásquez-Párraga, MÁ Sahagún, PJ Escobedo
- Published in the Handbook of Research on Retailer-Consumer Relationship Development in 2014
- Discusses the process, explanatory chain, and moderating factors influencing customer store loyalty.
“Ethical orientations and attitudes of Hispanic business students”
- Authors: J Flores, AZ Vasquez-Parraga
- Published in the Journal of Academic Ethics in 2009
- Explores the ethical orientations and attitudes of Hispanic business students, contributing to understanding ethical behavior in academia.
“Rationale and strategies of Latin American companies entering, maintaining or leaving US markets”
- Authors: AZ Vasquez‐Parraga, R Felix, A Leila Borders
- Published in the Journal of Business & Industrial Marketing in 2004
- Investigates the rationale and strategies of Latin American companies in the US market, providing insights for international business practices.
“Formación y antecedentes de la lealtad del paciente en el contexto de los servicios médicos privados”
- Authors: C Barra, E Torres, A Vásquez-Parraga
- Published in Universidad de Chile. Facultad de Economía y Negocios in 2011
- Examines patient loyalty formation and antecedents in the context of private medical services, contributing to healthcare marketing literature.
“Fitting consumer needs to perceived product value: The example of apple versus samsung products”
- Authors: YC Wu, AZ Vasquez-Parraga
- Published in the Atlantic Marketing Journal in 2016
- Compares consumer needs and perceived product value between Apple and Samsung products, offering insights into consumer preferences.
“Orientación Ética de los estudiantes de contabilidad: evidencia en una universidad estatal de Chile”
- Authors: N Guiñez-Cabrera, AZ Vasquez-Parraga
- Published in Capic Review in 2015
- Investigates the ethical orientation of accounting students in a Chilean state university, contributing to ethics education literature.
“THE EFFECT OF ETHNOCENTRISM ON PURCHASE INTENTIONS OF PRODUCTS: THE ROLE OF PRODUCT ACCEPTANCE AS A MEDIATOR.”
- Authors: MA Sahagun, AZ Vasquez-Parraga
- Published in the International Journal of Business, Marketing, & Decision Science in 2018
- Explores the effect of ethnocentrism on purchase intentions, with product acceptance mediating this relationship.
“Integration of the stock markets of Chile, Colombia and Peru in the Latin American integrated market (MILA)”
- Authors: E Sandoval Alamos, AZ Vásquez-Párraga, R Sabat Arriagada
- Published in Innovar in 2018
- Examines the integration of stock markets in Chile, Colombia, and Peru within the Latin American integrated market context, providing insights into financial integration.
Research Timeline
Dr. Vasquez-Parraga’s research trajectory spans several decades, marked by a consistent output of high-quality research. He has published extensively throughout his career, with notable contributions in areas such as customer loyalty, marketing ethics, and cross-cultural consumer behavior. His research timeline reflects a commitment to advancing knowledge and addressing contemporary challenges in the fields of marketing and international business.
Collaborations and Projects
Dr. Vasquez-Parraga has collaborated with researchers and professionals from various institutions and industries on research projects and consulting engagements. His collaborative efforts have led to innovative solutions and insights in areas such as strategic marketing, customer loyalty, and ethical business practices. Through partnerships with academia and industry, he continues to contribute to cutting-edge research and practical applications in the business world.
