Wenlong Zhu | Creative Teaching | Best Researcher Award

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Mr. Wenlong Zhu | Creative Teaching | Best Researcher Award

Professor at Qingdao University of Technology, China

Wenlong Zhu is a distinguished researcher and professor at Qingdao University of Technology with over 11 years of academic experience. He has an impressive publication record, including more than 42 SCI/SCIE-indexed articles, a scholarly monograph, and an H-index of 11, demonstrating his significant impact in the fields of creative teaching, digital economics, and information systems. Zhu has successfully led national and provincial research projects, contributed to international collaborations across two countries, and served as an editorial board member and peer reviewer for multiple reputable journals. His leadership is further evidenced by his invited keynote speeches and seven prestigious research awards. While Zhu’s industrial collaborations and patent outputs are limited, his strong academic contributions, research leadership, and global engagement make him highly deserving of the Best Researcher Award. Enhancing mentorship and industry partnerships would further strengthen his profile, but his current achievements clearly position him as an outstanding candidate for this recognition.

Professional Profile 

Education🎓

Wenlong Zhu holds a Ph.D. degree and has built a solid academic foundation that supports his research and teaching career. His educational journey includes advanced studies that equipped him with expertise in creative teaching and business-related disciplines. In addition to his doctoral education, Zhu expanded his academic horizons through a prestigious visiting scholar position at Utrecht University in the Netherlands, where he engaged with international research communities and broadened his global perspective. This experience enriched his understanding of innovative teaching methodologies and interdisciplinary approaches, further enhancing his research capabilities. Zhu’s strong academic background, combined with continuous learning and international exposure, has been instrumental in shaping his successful career as a professor and researcher. His education not only provides a theoretical framework but also a practical foundation for his leadership in research projects, editorial roles, and academic collaborations. Overall, Wenlong Zhu’s education reflects a commitment to academic excellence and lifelong learning.

Professional Experience📝

Wenlong Zhu has accumulated over 11 years of professional experience, primarily as a professor and researcher at the School of Business, Qingdao University of Technology. Since joining the institution in 2014, he has demonstrated strong leadership in managing national and provincial research projects, contributing significantly to the academic community. Zhu’s role extends beyond teaching; he actively participates in editorial boards and peer-review activities for multiple international journals, highlighting his expertise and influence in his field. His professional experience also includes international exposure as a visiting scholar at Utrecht University in the Netherlands, where he engaged with global research networks and enhanced his academic collaborations. Zhu has delivered keynote speeches at prominent conferences, reflecting his recognition as a thought leader. Throughout his career, he has fostered interdisciplinary research partnerships and contributed to developing innovative approaches in creative teaching and digital economics. His professional journey showcases a blend of academic rigor, research excellence, and international engagement.

Research Interest🔎

Wenlong Zhu’s research interests lie at the intersection of creative teaching, digital economics, and information systems within the business domain. He focuses on exploring innovative methods to enhance educational practices and integrate technology-driven solutions to improve learning outcomes. Zhu is particularly interested in how digital transformation impacts retailing, consumer services, and industrial management, aiming to bridge the gap between academic theory and practical applications. His work often investigates the role of electronic business and digital economics in shaping modern business strategies and organizational efficiency. Additionally, Zhu’s research extends to interdisciplinary collaborations that combine insights from business, technology, and education to drive innovation. Through his projects and publications, he seeks to contribute to knowledge dissemination and foster academic-industrial synergies that promote sustainable development and competitive advantage. Overall, his research agenda reflects a commitment to advancing creative and impactful solutions that address contemporary challenges in business and education.

Award and Honor🏆

Wenlong Zhu has been recognized with multiple prestigious awards and honors throughout his academic career, underscoring his excellence in research and innovation. He has received seven notable awards that acknowledge his contributions to fields such as creative teaching, digital economics, and information systems. These accolades highlight his impact as a researcher and his dedication to advancing knowledge in his areas of expertise. Zhu’s recognition extends beyond individual awards; he has also earned the distinction of being a High-level Urgently Needed Talent by Qingdao West Coast New Area, reflecting his valued status within the academic and local communities. His role as an invited keynote speaker at several premier academic conferences further showcases the esteem in which he is held by peers globally. Collectively, these honors demonstrate Zhu’s consistent commitment to research excellence, leadership, and the dissemination of innovative ideas, making him a highly deserving candidate for distinguished research awards.

Research Skill🔬

Wenlong Zhu possesses strong and diverse research skills that have significantly contributed to his academic success and leadership in the field. He is proficient in managing complex research projects, demonstrated by his role as principal investigator on national and provincial grants. Zhu excels in producing high-quality, peer-reviewed publications, with over 42 articles indexed in top-tier databases such as SCI, SCIE, Scopus, and Web of Science. His expertise includes advanced data analysis, interdisciplinary collaboration, and academic writing, which enable him to address complex problems in creative teaching, digital economics, and information systems. Additionally, Zhu’s editorial and peer-review roles highlight his critical evaluation skills and deep understanding of research standards. His ability to foster collaborative partnerships and contribute to global research networks further reflects his strategic research planning and communication skills. Overall, Wenlong Zhu’s comprehensive research skill set enables him to innovate, lead, and contribute meaningfully to his academic community.

Conclusion💡

Wenlong Zhu is highly suitable for the Best Researcher Award. His academic qualifications, solid publication record in reputable indexed journals, leadership in funded research projects, editorial responsibilities, and multiple awards collectively indicate a strong research profile. The consistent citation impact and international engagements underscore his influence and contribution to his field.

While there are opportunities to strengthen industry collaborations, patent output, and mentorship capacity, these do not diminish his overall research excellence. Enhancing these areas in the future would further elevate his profile, but currently, Wenlong Zhu exemplifies the qualities of an outstanding researcher deserving recognition at this level.

Publications Top Noted✍️

  • Impact of 3D learning resources on learning resilience: mediating roles of positive emotion and cognitive load
    Authors: Zhihui Ding, Jijun Miao, Yong Yang, Wenlong Zhu
    Year: 2024
    Journal: Humanities and Social Sciences Communications
    DOI: 10.1057/s41599-024-03544-x

  • Understanding the relationship between social media use and depression: a review of the literature
    Authors: Wenlong Zhu, Jian Mou, Morad Benyoucef, Jongki Kim, Taeho Hong, Sihua Chen
    Year: 2023
    Journal: Online Information Review
    DOI: 10.1108/OIR-04-2021-0211

  • Analysing impulse purchasing in cross-border electronic commerce
    Author: Wenlong Zhu
    Year: 2020
    Journal: Industrial Management & Data Systems
    DOI: 10.1108/imds-01-2020-0046

  • Understanding the Relationship between Social Media Use and Depression: A Systematic Review
    Author: Wenlong Zhu
    Year: 2020
    Conference: AMCIS

  • Impact of product description and involvement on purchase intention in cross-border e-commerce
    Author: Wenlong Zhu
    Year: 2019
    Journal: Industrial Management & Data Systems
    DOI: 10.1108/imds-05-2019-0280

  • Exploring purchase intention in cross-border E-commerce: A three stage model
    Author: Wenlong Zhu
    Year: 2019
    Journal: Journal of Retailing and Consumer Services
    DOI: 10.1016/j.jretconser.2019.07.004

  • Predicting the Effects of Product Description on Purchase Intentions in Cross-border E-commerce: An Integration of Involvement Theory and Commitment-involvement Theory
    Author: Wenlong Zhu
    Year: 2019
    Conference: PACIS

  • Low molecule weight fucoidan mitigates atherosclerosis in ApoE (-/-) mouse model through activating multiple signal pathway
    Author: Wenlong Zhu
    Year: 2019
    Journal: Carbohydrate Polymers
    DOI: 10.1016/j.carbpol.2018.10.097

  • Evaluating Instructional Effects of Flipped Classroom in University
    Author: Wenlong Zhu
    Year: 2018
    Journal: International Journal of Distance Education Technologies
    DOI: 10.4018/ijdet.2018010103

Luminita Nicolescu | Innovation and knowledge | Best Researcher Award

Published on by NESIN Awards

Prof. Dr. Luminita Nicolescu | Innovation and knowledge | Best Researcher Award

Professor PhD Faculty of International Business and Economics at Bucharest University of Economic Studies, Romania

Dr. Luminiţa Nicolescu is a distinguished academic and researcher with a robust background in international business, economics, and higher education management. 📚 She holds a Ph.D. from the University of Kent, UK, and has led a prolific academic career at the Bucharest University of Economic Studies, advancing from assistant to full professor and doctoral coordinator. 🌍 Her contributions span over 20 major national and international research projects, focusing on educational reform, international marketing, SME development, and public policy. 🧠 Dr. Nicolescu has also represented Romania in the Bologna Process and served on various academic and scientific councils. Her work has significantly influenced higher education policy and international economic relations. 🏛️ While her research leadership is exceptional, more peer-reviewed publications in high-impact journals could further elevate her profile. Overall, her visionary research, academic leadership, and policy engagement make her a strong candidate for the Best Researcher Award.

Professional Profile 

Education🎓  

Dr. Luminiţa Nicolescu has an impressive and diverse educational background that reflects her commitment to academic excellence and global perspective. 🎓 She began her studies at the Economic High School No. 1 in Bucharest, Romania, followed by a degree in the Faculty of Economy of Industry, Constructions, and Transportation at the Academy of Economic Studies. 📘 She then pursued advanced international studies, earning a Master of Arts by Research in Management and a Ph.D. in Management from Canterbury Business School, University of Kent, United Kingdom. 🇬🇧 To further deepen her leadership in academia, she completed an MBA in the Management of Higher Education at the Institute of Education, University of London. 🏫 Dr. Nicolescu has also enriched her academic training through prestigious programs and summer schools in Austria, Canada, Hungary, the U.S., Japan, and the UK, covering subjects like international marketing, comparative economics, and educational policy. 🌐📖 Her education uniquely blends economic theory, international experience, and educational leadership.

Professional Experience📝

Dr. Luminiţa Nicolescu boasts a distinguished professional journey spanning over three decades in higher education and international collaboration. 👩‍🏫 Since 1990, she has served in various academic roles at the Bucharest University of Economic Studies, advancing from junior assistant to full professor in International Business and Economics. She is also a Doctoral Coordinator and Director of the Master’s Program in International Management and Marketing. 🎓 As an academic leader, she has contributed to faculty and departmental councils and research centers, playing a key role in shaping educational policy and research direction. 🏛️ From 2010 to 2017, she represented Romania in the Bologna Follow-Up Group (BFUG), promoting European higher education on a global stage. 🌍 She also serves on national academic commissions under the Ministry of Education. Her work bridges education, policy, and research with a strong international perspective, making her a highly respected figure in academia and public service.

Research Interest🔎

Dr. Luminiţa Nicolescu’s research interests span a dynamic intersection of international business, higher education policy, and economic development. 🌍📊 She has led and contributed to numerous national and international projects focusing on topics such as the globalization of education, organizational culture transformation, international marketing, and the impact of European integration on economic performance. 📚🏛️ Her work frequently addresses the strategic management of higher education institutions, with a particular emphasis on quality assurance, innovation, and the role of private education in shaping labor markets. As both a principal investigator and collaborator, she has participated in EU-funded initiatives, UNESCO research, and partnerships with global organizations such as UNCTAD/WTO and the Open Society Institute. 🤝🌐 Dr. Nicolescu’s research is marked by its practical policy implications and interdisciplinary scope, influencing both academia and government strategies across Europe. Her scholarly contributions continue to drive forward-thinking dialogue in economics and education.

Award and Honor🏆

Dr. Luminiţa Nicolescu has been recognized with numerous awards and honors that celebrate her outstanding academic and professional contributions. 🏆🎓 As a respected figure in international business and higher education, she has earned prestigious fellowships such as the International Policy Fellowship from the Open Society Institute in Budapest, Hungary. 🌍📜 Her role as Romania’s representative in the Bologna Follow-Up Group (BFUG) for both the International Openness and International Cooperation groups highlights her influence on European higher education reform. 🇷🇴🇪🇺 She has also served on the CNATDCU Commission for Economic Sciences and Business Administration, appointed by Romania’s Ministry of Education – a testament to her national impact. 🏛️📘 Her recognition stems not only from her academic excellence but also from her leadership in numerous international research initiatives, contributing valuable insights into policy and institutional development. 🌐📖 These honors affirm her as a leading voice in economic and educational innovation.

Research Skill🔬

Dr. Luminiţa Nicolescu possesses exceptional research skills that span across international business, educational policy, and economic development. 🔍📊 Her ability to lead, design, and execute complex research projects is evident in her directorship and coordination of over 20 national and international research initiatives. 🌍🧠 From analyzing higher education reforms to developing methodologies for SME innovation strategies, her work integrates policy, academia, and practice. 🏫📈 She excels in qualitative and quantitative research, case study analysis, and cross-country comparative studies, particularly in the context of post-communist and European integration frameworks. 📚⚖️ Dr. Nicolescu’s research also demonstrates strong capabilities in strategic project management, data interpretation, and interdisciplinary collaboration, making her a valuable contributor to both academic and governmental research agendas. 🤝💼 Her findings have informed national education policies and enhanced institutional competitiveness, reflecting a rare blend of academic rigor and real-world application. 🧩💡 Such research expertise cements her reputation as a global thought leader.

Publications Top Noted✍️

  • 📘 Applying Marketing to Higher Education: Scope and Limits

    • Authors: L. Nicolescu

    • Year: 2009

    • Citations: 269

    • Summary: This pioneering study explores the role of marketing in higher education, analyzing its benefits and boundaries within academic institutions. It offers frameworks to better align educational offerings with student needs. 🎓📊

  • 🤖 Human-Computer Interaction in Customer Service: Experience with AI Chatbots

    • Authors: L. Nicolescu, M.T. Tudorache

    • Year: 2022

    • Citations: 250

    • Summary: A comprehensive review of AI chatbot applications in customer service, emphasizing user experience and HCI design. The study suggests future paths for integrating AI into customer interaction strategies. 💬📱

  • 📚 Economia, Firma şi Managementul Bazate pe Cunoştinţe

    • Authors: O. Nicolescu, L. Nicolescu

    • Year: 2005

    • Citations: 220

    • Summary: A foundational Romanian-language book discussing knowledge-based economics, organizational management, and competitive strategies for firms in a knowledge economy. 🧠🏢

  • 🛒 Consumer Empowerment in the Digital Economy

    • Authors: P. Gazzola, G. Colombo, R. Pezzetti, L. Nicolescu

    • Year: 2017

    • Citations: 154

    • Summary: This paper delves into how digital technologies enable consumers to make sustainable purchasing decisions, enhancing transparency and market influence. 💻♻️

  • 💼 Relating Higher Education with the Labour Market

    • Authors: L. Nicolescu, C. Pǎun

    • Year: 2009

    • Citations: 132

    • Summary: The article examines mismatches between graduate expectations and employer needs, calling for better alignment between academic curricula and job market demands. 🎓📈

  • 🏠 Regeneration of Family Business Entrepreneurship in the Balkans

    • Authors: O.S.K.N.L. Poutziouris, L. Nicolescu

    • Year: 1997

    • Citations: 99

    • Summary: Focuses on the revival of entrepreneurial practices in Balkan family businesses post-communism, highlighting cultural and economic renewal. 🌱🌍

  • 🌐 Influence of Competitiveness on SMEs’ Internationalization

    • Authors: E.M. Vătămănescu, A.G. Andrei, L. Nicolescu, et al.

    • Year: 2017

    • Citations: 60

    • Summary: Investigates how digital competitiveness and networking influence SMEs’ global expansion, comparing online vs. offline strategies. 📡🚀

  • 📖 Reforming Higher Education in Romania

    • Authors: L. Nicolescu

    • Year: 2002

    • Citations: 57

    • Summary: Analyzes Romania’s educational reform post-EU accession, addressing systemic challenges and progress toward Bologna Process goals. 🇷🇴🎯

  • 🌍 Migration and Romania’s EU Accession

    • Authors: D.L. Constantin, V. Vasile, D. Preda, L. Nicolescu

    • Year: 2004

    • Citations: 50

    • Summary: Explores migration patterns and policies in Romania, with implications for labor mobility and integration within the EU. 🧳🗺️

  • 📊 Employability Confidence Model Using PLS-SEM

    • Authors: L. Nicolescu, C. Nicolescu

    • Year: 2019

    • Citations: 45

    • Summary: Builds a predictive model using PLS-SEM to assess employability perceptions among business graduates. 🔍👨‍🎓

Conclusion💡

Professor Luminiţa Nicolescu is a highly qualified candidate for the Best Researcher Award. Her long-standing academic leadership, international research involvement, policy influence, and commitment to institutional development make her a deserving nominee. With added emphasis on publishing high-impact research and expanding innovation activities, her profile would become even more compelling for global recognition.