Yoon Jung Choi, Ph.D., is a Design Practitioner, Researcher, and Educator currently serving as an Assistant Professor at Virginia Tech. With a background in Innovation Design Engineering and Graphic Communication Design, Choi’s expertise lies at the intersection of sustainability, human-centered design, and industrial design. Their professional journey spans roles in graphic design, packaging design, and academia, with a focus on promoting object longevity through care practices and understanding user detachment from objects.
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Choi has an impressive record of academic contributions, including papers in refereed journals, book chapters, conference proceedings, and presentations. They have consistently engaged with the scholarly community, contributing valuable insights to the field of design research. Their publications reflect a commitment to advancing knowledge in sustainable design, product lifecycle, and design education.
- 1 Citation by 1 document
- 2 Documents
- 1 h-index
Education
Choi holds a Ph.D. in Innovation Design Engineering from the Royal College of Art, UK, where they conducted research on user detachment from objects. Additionally, they have a Master of Art in Graphic Communication Design from Kingston University and a Bachelor of Art in Product and Industrial Design from the University of the Arts London. Their diverse educational background informs their interdisciplinary approach to design practice and research.
Research Focus
Choi’s research focuses on understanding user behaviors and attitudes towards objects at the end of their lifecycle, with a particular emphasis on promoting sustainability and object longevity through care practices. Their work explores the psychological and emotional dimensions of ownership and detachment, aiming to inform design strategies that encourage responsible consumption and material circulation.
Professional Journey
Choi’s professional journey includes roles as a lecturer, visiting lecturer, and graphic designer in both academic and corporate settings. They have worked with renowned design firms such as Bluemarlin Brand Design and have contributed to collaborative research projects with companies like Samsung Design Europe. Their experience spans various domains of design practice, from structural packaging design to design education.
Honors & Awards
Choi has received recognition for their contributions to design scholarship and practice, including awards such as the New Faculty Teaching Award and grants from institutions like the Institute for Creativity Art & Technology. Their research has been funded by prestigious organizations, highlighting the significance of their work in addressing pressing societal and environmental challenges.
Publications Noted & Contributions
Choi’s publications encompass a wide range of topics, including sustainable packaging design, design for behavior change, and the role of care in promoting sustainable behaviors. Their research has been disseminated through refereed journals, conference proceedings, and exhibitions, contributing valuable insights to the field of design research and practice.
Understanding roles of care in the design process for sustainable behaviour: commitment and responsibility in packaging reuse
- Published: June 2021
- Type: Journal article
- Source: Research Repository
- Contributors: Y. Choi; G. Lee; P. Rodgers
Carative Factors in the Design Development Process: Towards Understanding Owner–Object Detachment and Promoting Object Longevity
- Published: July 4, 2018
- Type: Journal article
- Source: The Design Journal
- DOI: 10.1080/14606925.2018.1468166
- Contributors: Yoon Jung Choi
Carative factors to guide design development process for object-owner detachment in enabling an object’s longevity
- Published: November 10, 2017
- Type: Book chapter
- Source: PLATE: Product Lifetimes And The Environment
- ISBN: 978-1-61499-819-8
- Contributors: Yoon Jung Choi
Care practice and product-service system: design thinking towards user detachment from hibernating or accumulated clothing at end of use
- Type: Conference paper
- Contributors: Yoon Jung Choi
Opportunities for Sustainable Packaging Design: Learning Pregnancy as a Metaphor
- Type: Conference paper
- Contributors: Yoon Jung Choi
Research Timeline
Choi’s research timeline traces their academic journey from doctoral studies at the Royal College of Art to their current role as an Assistant Professor at Virginia Tech. They have consistently pursued research projects that align with their interests in sustainability, human-centered design, and material circulation, culminating in numerous publications, grants, and collaborative projects.
Collaborations and Projects
Choi has collaborated with various organizations and institutions on research projects aimed at promoting sustainable practices and responsible consumption. Their projects have involved partnerships with industry partners, community organizations, and academic institutions, demonstrating a commitment to interdisciplinary collaboration and knowledge exchange.
